In this episode of the Nata PR School Podcast , Natalie Bibeau welcomes Jordanne Erichsen — a former opera singer turned SEO expert — for a fascinating conversation about how AI is reshaping search engine optimization and why public relations has never been more valuable for SEO . Jordanne shares her incredible journey from the opera stage to the first page of Google, how she built Express Voice Studio into a thriving music school across Canada, and why SEO should now stand for "Search Everywhere Optimization." In This Episode: Jordanne's unique path from opera singer to recognized SEO expert How she built Express Voice Studio and learned SEO from scratch Why SEO now means "Search Everywhere Optimization" — not just Search Engine Optimization How AI tools like ChatGPT, Perplexity, Gemini and Claude pull information from across the entire web Why public relations is a game-changer for SEO and domain authority Real results: a client gained 11+ domain authority points in just 2 months through PR The truth about backlinks — why buying cheap links can actually hurt your website What is GEO (Generative Engine Optimization)? Social media, digital wellbeing and the attention economy 📺 Watch this episode on YouTube ➤ https://youtu.be/T7gcACTmUQA Resources & Links 6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415 JOIN OUR MAILING LIST ➤ www.natapr.com THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/
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